I thought I would never say this, but as the saying goes, "never say never."
Dear network,
Today marks a key milestone: I created my first coherent programmatic campaign deal. 👀
Yes, after a bit more than three years in adtech, I have finally reached the holy grail. Thank you, Aline Botega, for trusting me when sending your agency brief 🫣.
Better yet, I built it faster than ever. A few minutes later, the 12 alphanumeric characters of the Deal ID appeared in front of me... Unbelievable.
Yes, you guessed it right, there's a 🤖 behind this... and we already love it.
Equativ is happy to introduce its new Media Planning Agent, designed not for comms people like me, but specifically for our preferred media buyers.