Just wrapped an eye-opening webinar on “Maximizing Search Visibility: The New Role of Press Releases in AI Search.” Here are my key takeaways:
🔍 The game is shifting from SEO to GEO (Generative Engine Optimization). A press release isn’t just for journalists or our core audience—it must also be optimized for AI. It requires tailoring multiple versions for each audience persona.
🌎 Machine learning loves variety. Publishing press releases in multiple languages helps train algorithms and boost reach.
❓ LLMs favor press releases with attached FAQs that themselves can be generated by AI.
🔑 Mastering semantic search is now essential.
AI isn’t replacing PR pros or press releases— it’s making our jobs more complex and creative as we adapt content for machines, journalists, and audiences across every channel and region.
Thank you for inspiring and talented speakers Mirza G. Laura Macdonald Christopher Penn and Kelly Byrd Marín and Notified
Did I miss something?